privacy policy

This Privacy Policy describes how Valerida (the “Company,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, interact with, or make a purchase from valerida.com (the “Site”). We are committed to protecting your privacy and ensuring transparency in how we handle your information.

1. Contact Information

If you have any questions about this Privacy Policy, or if you need to access, correct, amend, or delete any personal information we have about you, you can contact us at:

📧 Email: hello@valerida.com

whatsapp: +447308520903

2. Collecting Personal Information

We collect various types of personal information to provide and improve our services. The categories of data we collect include:

a. Device Information

Purpose of collection: To optimize your experience, improve site security, and analyze website usage.
Source: Automatically collected via cookies, log files, web beacons, and analytics tools.
Personal Information Collected: IP address, browser type, device ID, time zone, and browsing activity.

b. Order Information

Purpose of collection: To process transactions, ship orders, provide invoices, and prevent fraud.
Source: Provided by you during the checkout process.
Personal Information Collected: Name, billing/shipping address, email, phone number, and payment details (processed securely via payment processor).

c. Customer Support

Purpose of collection: To respond to inquiries and provide assistance.
Source: Collected when you contact us for support.
Personal Information Collected: Name, email, and any details you provide during communication.

3. Sharing Personal Information

We share personal information with trusted third-party service providers to help us operate our business, such as:

Payment Processors: Stripe for secure payment transactions.
Analytics Providers: Google Analytics for website performance tracking.
Shipping Partners: Logistics providers for order fulfillment.
Legal Compliance: To comply with legal obligations, subpoenas, or fraud prevention.

4. Security Measures

We implement industry-standard security measures to protect your personal information, including SSL encryption, secure payment gateways, and regular security audits.

5. Lawful Basis for Processing Personal Information

We process your personal information in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR), UK GDPR, and relevant US privacy laws such as the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

Our lawful bases for processing your personal data include:

Your Consent – When you provide explicit consent for data collection and processing (e.g., marketing communications, cookies, personalized advertising).
Contractual Necessity – When processing is required to fulfill a contract between you and Valerida (e.g., processing orders, shipping products, providing customer support).
Legal Compliance – When we are required to comply with legal obligations (e.g., tax laws, fraud prevention, regulatory requirements).
Vital Interests – When necessary to protect your life or another individual’s safety.
Legitimate Business Interests – When processing is necessary for our legitimate business purposes, provided it does not override your fundamental rights and freedoms (e.g., improving services, fraud detection, website analytics, security enhancements).

6.Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below

7. Your Rights

Access & Portability: Request a copy of your data.
Correction & Deletion: Request corrections or deletion of your data.
Opt-Out: Object to data processing or marketing.

To exercise these rights, email us at hello@valerida.com.

8. Cookies & Tracking Technologies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

9. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Any changes will be posted on this page with a revised “Last Updated” date.

Thank you for trusting us. Your privacy and security are our priority. 😊